Episode 71. How Tori Mistick Became a Professional Dog Mom

Have you ever wondered if it’s possible to make a living being a Dog Mom? Tori Mistick is here to tell us how she turned her blog Wear Wag Repeat from a creative outlet into her full-time job – including all the pivots along the way.

I’ve learned so much from Tori’s online courses for petprenuers (entrepreneurs in the pet industry) and from her monthly membership group, the Wear Wag Repeat Society. Tori also shares with us why it’s important to her that the Wear Wag Repeat Podcast is a platform for women in the pet industry.

Tori recently completed a course in Canine Enrichment and she gives us some fun & easy tips to create more joy in our dogs’ lives.

I’m also appreciative to Tori for vulnerably sharing some of her hardest moments as a young pet parent with us.

Tori & I discuss:

Childhood experiences with pets – both joyful and painful;
Life with Lola;
Tori’s career path and all the pivots along the way;
Her original vision for starting the Wear Wag Repeat blog;
How she became known as a “social media expert”;
Our style evolution over the years;
Why recognizing women in the pet industry is an important value to Tori;
Why Tori has shifted away from being an “influencer”;
Does concern about trolls affect how Tori shows up online?
How Tori honors Lucy’s & Burt’s individual personalities and interests as a Dog Mom;
What is Canine Enrichment?